【名师观点】王婧：论新时代我国文化产业政策转向
摘 要：由我国文化产业近20年的发展历程看，伴随着国内外环境变化，文化产业政策持续调整是保障文化产业健康发展的内在要求。需在未来进行文化产业政策转向：政策调控手段由行政干预转向市场调节，政策支持方式由财政补贴转向普及艺术教育，政策关注重点由消除城乡二元结构转向兼顾消除城市新二元结构，以及政策实施方式由“自上而下”转向融合社区文化治理。
关键词： 新时代；文化产业；政策转向
Policy innovation to push healthy development of cultural industries in China’s New Period
Jing WANG
(School of Media and Communication, Shanghai Jiao Tong University, Shanghai 200240, China)
Abstract: Policy innovation is inherent demand of pushing healthy development of cultural industries in China’s New Normal’. The transformed demand is proposed to push healthy development of cultural industries: turning investment-driven into demand-driven, turning economic performance into social impact, turning manufacturing into sale and creative, turning extensive growth into intensive growth. Therefore, four innovative measures are proposed in view of sociology, including: policy control is shifted from administrative intervention to effective market mechanism; policy support is shifted from fiscal subsidies to universal art education; policy focuses is shifted from eliminating the urban-rural dual structure to combining eliminating new dual social structure in cities; policy assessment is shifted from economic evaluation to social participant, as well as policy enforcement is shifted from ‘up-to-down’ to integrate into community cultural governance.
Keywords：China’s new period; Cultural industries; Policy innovation; Healthy development
作者简介：王婧，上海交通大学媒体与传播学院文化产业与管理系，副教授。上海交通大学安泰经济与管理学院管理学博士，芝加哥大学访问学者；研究论文曾被人大复印资料（文化创意产业）、新华文摘全文转载。研究方向：国际文化贸易与政策；城市文化空间；文化（产业）发展指数；主要讲授课程：国际文化贸易研究、文化政策分析、文化产业学；邮箱：jingwang@sjtu.edu.cn
