2021 ICA-affiliated New Media International Conference at Shanghai Jiao Tong University
On October 16th, the 2021 ICA-affiliated New Media International Conference at Shanghai Jiao Tong University was held Shanghai. The conference was conducted under the theme of "Emerging Media, Intelligent Communication and Human Well-Being" online and offline. More than 1500 people including the current President of the ICA, Professor Mary Beth Oliver of the Pennsylvania State University, President-Elect of the ICA, Professor Noshir Contractor of Northwestern University, former President of the ICA, Professor Ang Peng Hwa of Nanyang Technological University, Singapore, former ICA President, Professor Patrice Buzzanell of the University of South Florida and other experts and scholars from home and abroad, deans of Journalism Schools in China, experts in the industry and journalism students gathered via cloud and the offline conference site to discuss the prospects, opportunities and challenges of intelligent communication technology in promoting the common well-being of mankind in the post-pandemic era.
This conference also had 13 panel sessions including the Deans’ Forum, the Journal Editors’ Forum, Intelligent Communication and Social Life, Intelligent Communication and Physical and Mental Health, Intelligent Communication and Individual Happiness, Intelligent Communication and Social Management, Intelligent Communication and Cultural Construction, Media Performance and Communication Effects under pandemic, Intelligent Communication Technology and Applications, Post-pandemic Artificial intelligence and Industrial Transformation, Post-pandemic Journalism and Communication Education, Emerging Media Forum, and Global Communication and Human.
Gu Feng, Deputy Party Secretary of Shanghai Jiao Tong University, and Ji Ying, Vice President of the Shanghai United Media Group and ICA President Mary Beth Oliver delivered speeches at the opening ceremony. Li Benqian, Dean and Distinguished Professor of the School of Media and Communication of Shanghai Jiao Tong University, hosted the opening ceremony.
In his opening remark, Gu Feng said that as a young school, the School of Media and Communication of Shanghai Jiao Tong University is vigorous and energetic, with distinctive characteristics. The theme of this forum is "Emerging Media, Intelligent Communication and Human Well-being". The development of "Intelligent Communication" affects changes in many fields. 2021 is the beginning of the post-pandemic era. "Science and technology for good" should serve to promote the common well-being of all mankind, and intelligent communication technology should promote the common well-being of mankind, enhance global mutual trust and cooperation, and build a more harmonious and common prosperity.
Prof. Gu Feng, Deputy Party Secretary of Shanghai Jiao Tong University
Ji Ying, Vice President of the Shanghai United Media Group which is an industry partner with Shanghai Jiao Tong University, congratulated the School of Media and Communication of Shanghai Jiao Tong University and looked forward to the success of this conference. Currently, Shanghai United Media Group is making every effort to promote in-depth integration and overall transformation, and accelerate the construction of an all-media communication system. Ji Ying said that in order to be China’s leading main-stream media, Shanghai United Media Group needs to strengthen communication and exchanges with the academic community and draw more wisdom from experts and scholars.
Ji Ying, Vice President of the Shanghai United Media Group
In her opening remark, Professor Mary Beth Oliver, the current President of the ICA, introduced the academic organization in detail from the perspectives of history, members, departments and subordinate publications. Professor Oliver gave a detailed introduction to two ongoing topics, the ICA podcast series and the "ask us anything" webinar focusing on the theme of Internet. At the end of her address, she once again expressed her best wishes for the success of the conference.
Prof. Mary Beth Oliver, the President of the ICA
Conference Host Prof. Li Benqian, Dean and Distinguished Professor of
the School of Media and Communication, Shanghai Jiao Tong University
In the following keynote speech session, experts from various countries used the online platform to "cloud share" their views on emerging media, intelligent communication and human well-being.
Prof. Shao Guosong, Associate Dean of SMC hosting the English Keynote Session
In the keynote session, ICA President and professor at Pennsylvania State University, Prof. Mary Beth Oliver, delivered a keynote speech on "An Invitation to Study Positive Media ", introducing what is "positive media model". She said that the "positive media model" is the first attempt to provide a model that integrates existing findings and predictions in the field of positive psychology. Although some results may run counter to the goals of social welfare, it is hoped that through continuous revision of this model, it will become a framework for understanding users’ reactions to positive media.
ICA President and professor at Pennsylvania State University,
Prof. Mary Beth Oliver
Noshir Contractor, the President-elect of the ICA and professor at Northwestern University, shared his research "Reimaging theories and methods to understand and enable the algorithmically infused changing nature of work" using the changes in the nature of technology and social media work from 1990 to the present. He introduced in detail the impact of workplace technical availability and algorithm recommendation on the team, reflected on the hypothesis from the perspective of machine learning, and further proposed the reconstruction theory.
Keynote speech by Noshir Contractor,
President-elect of the ICA and professor at Northwestern University
Ang Peng Hwa, former ICA President, professor of Nanyang Technological University, and editor of the Asian Journal of Communication discussed the topic of "artificial intelligence ethics". He elaborated on the ethical issues faced by the development of artificial intelligence applications and proposed an ethical code applicable to AI applications on this basis.
Keynote speech by Ang Peng Hwa, former ICA President, professor of Nanyang Technological University,
and editor of the Asian Journal of Communication
Patrice Marie Buzzanell, former ICA President and professor at the University of South Florida, shared his research on "Communicating Across Boundaries via Engineering Design and Material/ Technological Affordances". She proposed that in today's severe pandemic situation, the impact of the diversity of biomedical engineering should be improved and valued.
Keynote speech by Patrice Marie Buzzanell,
former ICA President and professor at the University of South Florida
Shuhua Zhou, the Leonard H. Goldenson Professor at the Missouri School of Journalism and past President of the Chinese Communication Association, focused more on the media and explored the digitalization of traditional print media. He took the digital transformation of the traditional newspaper industry as an example to explain his thoughts on the transformation of newspapers and periodicals. He believes that although the transformation of newspapers and periodicals will lose their due readers and their own signs to a certain extent, at the same time, the availability of technology can bring sustainable development to the future journalism.
Keynote speech by Professor Shuhua Zhou at the Missouri School of Journalism
and past President of the Chinese Communication Association
Duan Peng, Vice President and Professor of Communication University of China, Guo Minyi, Professor of Shanghai Jiao Tong University, foreign academician of the European Academy of Sciences and IEEE Fellow, Xiong Chengyu, Professor of Communication University of China, Dean of School of Cultural Industry Management and Honorary President of Chinese Association of Communication, Yu-li Liu, Professor from City University of Hong Kong, Peng Lan, Professor from School of Journalism and Communication, Renmin University of China, Liangwen Kuo, Professor from School of Media and Communication, Shanghai Jiao Tong University, Hu Zhengrong, Chief Editor of China Education Television, Yang Ming, Dean of the Convergence Media Future Research Institute of Xinhua Net, Xia Zhengyu, Deputy Chief Editor of The Paper, Xu Tao, General Manager of Tencent's Digital Public Opinion Department, and Han Fudong, Director of Bilibili Public Affairs made their keynote presentations consecutively.
In the Deans’ Forum, Deans of nearly 30 journalism and communication schools from Communication University of China, Fudan University, Shanghai Jiao Tong University, Zhejiang University, Sichuan University, Tongji University, Hunan University, Chongqing University, East China Normal University, Jinan University, Soochow University, Yangzhou University, Shanghai University, Zhejiang University of Media and Communication, Southwest Jiaotong University, Shanghai International Studies University, Henan University, Zhengzhou University, Xinjiang University, Ningxia University, Shenzhen University, Hebei University and Northwest Normal University jointly discuss the path, opportunities and challenges of journalism education innovation in the intelligent era.
Offline venue of the Deans’ Forum
Editors from six mainstream journals, including Journalism and Communication Research, Modern Communication, Journalism Bimonthly, Publication and Distribution Research, Chinese Journal of Scientific and Technical Periodicals, and China Publishing Journal joined the Editors’ Forum to discuss the future of communication studies in the intelligent age.
Offline venue of the Editors’ Forum
Screenshot of the Online Closing Ceremony
SJTU’s School of Media and Communication has been expanding rapidly since its founding 19 years ago, with more than 400 undergraduates, 200 master students and 100 doctoral students, including nearly 300 overseas from over 60 countries. International students include graduates of world prestigious universities like University of Chicago, Johns Hopkins University, University College London, University of South California, Moscow State University, and University of California-Los Angeles. Its journalism and communication major ranked among top 100 based on QS World University Rankings by Subject in 2021. It also ranked top 3 among the Best Disciplines in China by Shanghai Ranking in 2020.