Yi Mou

Professor, School of Media and Communication, Shanghai Jiao Tong University (SJTU)

Vice Dean, School of Media and Communication, SJTU

Director, Center for Future Media and Human-Machine Communication, SJTU

Academic Achievement

Shanghai Pujiang Talent (2017)

Shanghai Rising Scholar in Social Science (2019)

Elsevier’s Highly Cited Chinese Researcher (From 2021 to 2024)

Academic Service

Prof. Mou is Editor-in-Chief of Emerging Media (Sage/SJTU), Vice Chair of the Science Communication Theory Committee of the China Society for Science and Technology Journalism, and Council Member of the Health Communication Committee of the Chinese Association for History of Journalism and Communication. She serves on the editorial boards of Journal of Communication, Journal of Broadcasting & Electronic Media, Chinese Journal of Communication, Communication Studies, and Human-Machine Communication Journal, and reviews for over 20 leading international journals, including New Media & Society and Journal of Computer-Mediated Communication.

Research Interest 

Prof. Mou’s research is centered on Human-Machine Communication, especially the psychological effect and sociological impact of using artificial intelligence, and employing emerging technologies to achieve persuasive objectives.

Publications

Prof. Mou has authored two monographs, including The Phantom of Communication: How the Ghost in Machine Will Re-Shape Our Ideas of Interaction (2017) and The Gravity of Communication: How Artificial Intelligence Revolutionizes Human Interaction (2017). She also published the textbook Machines and Communication: From Computer-Mediated to Human-Machine Communication and has published over 60 articles in SSCI/CSSCI journals, including New Media & Society, Political Communication, Science Communication, Telecommunications Policy, Computers in Human Behavior and so on . She has also led multiple national and provincial research projects.

Honors and Awards

Prof. Mou’s honors and awards include Top Paper Awards from AEJMC, NCA, and the SJTU–ICA International New Media Forum; the Excellent Paper Award from the annual conference of Chinese Association for History of Journalism and Communication; the National Monograph Award for Outstanding Academic Achievements of Young Scholars in Journalism; and the Health Management Award of the Chinese Medical Science and Technology Award.