“Intelligent Transformation and Communication Innovation”

I. Forum Background 

The "SJTU-IAMCR Emerging Media Forum", jointly organized by the School of Media and Communication at Shanghai Jiao Tong University (SJTU) and the International Association for Media and Communication Research (IAMCR), will be held on April 18-19, 2025, in Shanghai, China. The theme of this year’s forum is "Intelligent Transformation and Communication Innovation". Experts, scholars, and students from both domestic and international institutions, will gather in Shanghai to engage in in-depth discussions on how the intersection of media, technology, and humanities in the context of rapid digitalization and intelligent technologies is redefining and driving communication innovation and the future development of global society.

This forum will particularly focus on the role of intelligent media in addressing global challenges such as climate change, public health, social governance, and industrial transformation. The forum will explore how communication practices can promote dialogue between technology and humanities, contributing to the sustainable development of global society.

The forum will be a physical meeting and invites scholars, industry experts, and young researchers from around the world to share the latest research findings and practical experiences, fostering interdisciplinary and cross-cultural academic dialogue and collaboration. As the first collaboration between the School of Media and Communication at Shanghai Jiao Tong University and IAMCR, this forum is not only an academic event but also a significant platform for advancing innovation and cooperation in the global field of media and communication studies. We look forward to providing an open space for exchange, where participants can explore cutting-edge issues at the intersection of media, technology, and humanities, and contribute to building a more inclusive and sustainable global society.

II. Forum Themes

"Intelligent Transformation and Communication Innovation"
The forum will feature sub-themes encompassing, but not limited to, the following areas:

• Intelligent Communication and Artificial      Intelligence: Ethics, Technology, and Societal Interactions

• Media and Science Communication: Challenges      and Opportunities in Public Understanding of Science

• Media, Communication, and Global Public      Health Initiatives

• Cultural Identity and Identity Construction      in the Digital Age

• Humanistic Values and Media Responsibility      in the Digital Era

• Cultural Production and Consumption in the      Age of Artificial Intelligence

• Globalization and Localization: Strategies      and Practices in Cross-Cultural Communication

• Digital Inclusion and Media Empowerment

• User Behavior and Psychological Mechanisms      in the Digital Era

• Methodologies and Practical Innovations in      Data Science

• Media Ethics and Global Challenges in the      Digital Age

• Climate Change, Environmental Communication,      and Sustainable Development

III. Timeline and Schedule

1.     Key Dates

·       Paper Submission Deadline: 23:59, March 7, 2025

·       Notification of Acceptance:  March 21, 2025

·       Forum Dates: April 18-19, 2025 (Friday and Saturday)

2.     Forum Schedule

·       April 18, 2025: Forum Opening Ceremony, Keynote Speeches, and Parallel Sessions

·       April 19, 2025: Parallel Sessions, Closing Ceremony, and Announcement of Outstanding Papers

IV. Submission Guidelines

1.     Submission

·       Submissions are only accepted through the ScholarBay online system. Please submit your paper via the following link: www.scholarbay.cn.

2.     Paper Format and Length

·       Submissions should be in the form of an extended abstract, either in English or Chinese.

·       The document format must be in Word (.doc or .docx).

·       The word limit is 1,000 words for Chinese submissions and 800 words for English submissions, including tables, figures, and references.

·       Please include 4-5 keywords after the abstract.

      3. Usage of Submitted Papers

·       The title and abstract of submitted papers may be used for the forum website, handbook, or other promotional materials.

V. Additional Information

      1. Registration Fees: The event is free of charge.

      2. Other Expenses: Participants are responsible for their own travel, accommodation, and other related expenses.

VI. Forum Secretariat

• Contact Address:

  School of Media and Communication, Shanghai Jiao Tong University, 800  Dongchuan Road, Shanghai, China, 200240

• Contact Person: Ms. Feng

• Email: sjtuiamcr@163.com

• Phone: +86-21-34208622

For any inquiries regarding the submission process or forum details, please feel free to contact us.

We look forward to your contributions and active participation in the SJTU-IAMCR Emerging Media Forum 2025, where we will collectively explore the frontiers of media, technology, and the humanities in shaping a sustainable and inclusive global future.